Behavioral economics and social marketing are key components to making healthy food choices. Our experts collaborate with business owners, marketing professionals and farmers to find ways to make shopping for healthy food easy and affordable.

Healthy Retail — In partnership with local and regional storeowners and managers, we are designing and testing innovative strategies to help customers select and purchase healthy foods in grocery and other retail settings. To learn more, contact Leah Chapman at leahchapman@unc.edu.

Pre-Commitment Shopping List — This class emphasizes healthful food categories (e.g., fruits and vegetables) and incorporates the behavioral trick of pre-commitment to reduce purchasing of unhealthful or otherwise unnecessary foods. To learn more, contact Daniella Uslan at daniella.uslan@unc.edu. 

Social Marketing — Borrowing from the field of traditional marketing, social marketing aims to influence a behavior to benefit individuals or communities for a social good. To learn more, contact Daniella Uslan at daniella.uslan@unc.edu.