Behavioral economics and social marketing are key components to making healthy food choices. Our experts collaborate with business owners, marketing professionals and farmers to find ways to make shopping for healthy food easy and affordable.

Healthy Retail — In partnership with local and regional storeowners and managers, we are designing and testing innovative strategies to help customers select and purchase healthy foods in grocery and other retail settings. To learn more, contact Leah Chapman at

Pre-Commitment Shopping List — This class emphasized healthful food categories (e.g., fruits and vegetables) and incorporated the behavioral trick of pre-commitment to reduce purchasing of unhealthful or otherwise unnecessary foods. To learn more, contact Daniella Uslan at 

Social Marketing — Borrowing from the field of traditional marketing, social marketing aims to influence a behavior to benefit individuals or communities for a social good. The FFORC social marketing project aims to promote strategies on budgeting for healthy foods among young mothers in Orange County to reduce the distractions that lead to hectic and unhealthy grocery shopping. To learn more, contact Daniella Uslan at