This project uses a behavioral economics per to offer insight into how people make decisions about CRC screening in order to implement effective and efficient programs to reduce screening disparities and disparities in cancer mortality.

Project Objectives

The objective of this study is to increase colorectal cancer screening in disadvantaged populations in North Carolina.

Project Description

The colorectal cancer screening in disadvantaged communities project uses the state cancer registry and Medicaid and Medicare claims data, a behavior economics perspective, and decision making tools to identify North Carolina communities with low CRC screening rates and increased CRC mortality. Investigators will select one region for formative research (focus group) and preference elicitation (conjoint analysis) about CRC screening and potential behavioral economics-based interventions and use this information to inform the development models comparing the potential effectiveness and cost-effectiveness of different interventions to increase screening in disadvantaged communities.

Funding

CDC PRC Special Interest Projects

Key Contacts

Project Director:Trisha M. Crutchfield,trisha@unc.edu

Principal Investigator: Michael Pignone

Co-Principal Investigator: Stephanie Wheeler