CounterTobacco.org, A Resource for Point of Sale Tobacco Control (SIP 14-029)
SIP 14-029, CounterTobacco.org, A Resource for Point of Sale Tobacco Control
Launched in August 2011, CounterTobacco.Org was the first comprehensive resource for local, state, and federal organizations working to counteract tobacco product sales and marketing at the point of sale (POS). The broad goal of CounterTobacco.org was to maintain and develop new content for a comprehensive online resource to assess and counteract tobacco product availability and marketing in the retail environment in order to further local, state and federal POS policy change. Counter Tobacco’s specific aims were to (1) maintain and expand the POS tobacco control resources on CounterTobacco.org; (2) provide training and technical assistance to tobacco control practitioners about POS resources on CounterTobacco.org; and (3) evaluate site content, usability, and reach to ensure the site meets the needs of practitioners.
Kurt M. Ribisl, PhD
Centers for Disease Control and Prevention; National Cancer Institute