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Project Title

Impact of Cannabidiol (CBD) Health Claims at Point-of-Sale on Consumer Perceptions and Behavior

Funding Dates



Retailers selling Cannabidiol (CBD) products include informational materials with specific health claims at the point-of-sale. This five-year project documents the types of claims present at CBD retailers and evaluates how the health claims affect customers’ perceptions of CBD products and their purchasing behavior.

Research Areas

Additional Topics

Co-Investigator & UNC Subcontract Lead 

Allison Lazard, PhD


National Institute of Drug Abuse (NIDA)