Impact of Cannabidiol (CBD) Health Claims at Point-of-Sale on Consumer Perceptions and Behavior
Project Title
Impact of Cannabidiol (CBD) Health Claims at Point-of-Sale on Consumer Perceptions and Behavior
Funding Dates
2021-2026
Description
Retailers selling Cannabidiol (CBD) products include informational materials with specific health claims at the point-of-sale. This five-year project documents the types of claims present at CBD retailers and evaluates how the health claims affect customers’ perceptions of CBD products and their purchasing behavior.
Research Areas
Co-Investigator & UNC Subcontract Lead
Allison Lazard, PhD
Funding
National Institute of Drug Abuse (NIDA)