Connecting Behavioral Science to COVID-19 Vaccine Demand Network
Project Title
Connecting Behavioral Science to COVID-19 Vaccine Demand Network
Funding Dates
05/11/2021-09/10/2022
Description
Supporting primary care professionals (PCPs) in COVID-19 vaccine delivery is critical to ending the pandemic. Patients consistently report that their PCPs are among their most trusted sources of vaccine-related information and that primary care clinics are their preferred setting for vaccine administration. Furthermore, PCPs are well-positioned to deliver evidence-based interventions to increase vaccine uptake, including patient reminder/recall and provider recommendations. However, PCPs will need support to implement these interventions quickly and effectively in the context of the COVID-19 pandemic. Thus, the overall purpose of this project is to provide PCPs in North Carolina with data, practice facilitation, and community engagement to increase COVID-19 vaccine confidence, uptake, and equity. In Focus Area A, this project will characterize COVID-19 vaccination coverage in North Carolina to inform quality improvement efforts in primary care. In Focus Area B, investigators will work with 18 primary care clinics to implement behavioral interventions to increase COVID-19 vaccine confidence, uptake, and equity. In Focus Area C, the project team will engage Black and Latino communities to understand how PCPs can build and maintain trust in COVID-19 vaccine delivery. The investigators will disseminate key insights to PCPs on an ongoing basis through QI coaches’ practice facilitation activities. Evaluation findings will be shared through publications and participation in the Connecting Behavioral Science to COVID-19 Vaccine Demand Network.
Research Areas
Health Equity
Additional Topics
Principal Investigator
Melissa Gilkey, PhD
Funding
U.S. Centers for Disease Control and Prevention