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Project Title

Piloting an Evaluation of North Carolina’s Healthy Helpings Fruit and Vegetable Incentive program among SNAP households

Funding Dates



Healthy Helping Logo with carrot for INorth Carolina’s Healthy Helping (HH) Fruit and Vegetable Incentive program provides support for eligible SNAP beneficiaries to purchase fresh, frozen, and canned fruits and vegetables without added sugar, salt, or fat. The goal of this study is to develop and pilot assessment methods for the Healthy Helping program. The study will determine whether Healthy Helping improves food security among SNAP beneficiaries, improves the quality of food purchased, bolsters food spending, and how participants experienced the Healthy Helping delivery method as compared to other pandemic food access programs.

Research Areas 

Healthy Food Access
Nutrition and Physical Activity

Principal Investigator

Molly De Marco, PhD, MPH


Reinvestment Partners